Lead Magnet

How to Implement Your Own Lead Magnet

For your business, a lead magnet is essential to capture leads from all your Facebook marketing efforts. This is a way to monetize Facebook marketing because once you have a list you can build a relationship and start promoting your products and services to them.

This turns social media into a very powerful tool to grow your business. Just one thing, how do you go about doing this for yourself?

Luckily for you, they are a few different ways that make it really easy without any website development experience. I’ve boiled it down to just two options from the many we have used over the years and had experience with.

Warning, this is where you have to pull out your wallet because you have to spend a little money to make money, even online.

Option 1

Instapage: https://instapage.com/

If you have your own website built with WordPress or Drupal, then this is the best option because it has the easiest page builder my grandmother could use. You can build your page in minutes from numerous templates or from scratch. All the hard work is done for you and it has good support to help you along.

$55 USD for the package you need

Option 2

Leadpages: https://www.leadpages.net/

If you don’t have a website or you have one but it’s managed by somebody else who charges a fortune for edits and custom pages, then this is for you because this solution hosts the lead magnet landing pages for you without any dramas having to integrate it into your website.

$577 USD for the package you need

It works out a little cheaper than Instapages but you have to pay a year upfront.

Email Marketing Client

Next, you need somewhere for your leads to go and a place where you can send emails to your whole list.

Mailchimp: http://mailchimp.com/

For this, I’ll point you to MailChimp because they have a free account to get started. They are much better ones out there but for now, they have good customer service and they integrate seamlessly with the two Options above. I still use them on client accounts if I need a campaign up and running quickly on a small budget.

For more details, you can check out my quick start guide to email marketing. Also, make sure you sign up to receive notifications because I’ll be writing a detailed review of each very soon.

Now you should be ready to go. If you haven’t already make sure you read my article explaining what a lead magnet is with examples and that should give you some ideas about what sort of lead magnet you.

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