See the Cider Ad That’s Been Watched 27 Million Times on Facebook in 20 Hours

See the Cider Ad That’s Been Watched 27 Million Times on Facebook in 20 Hours

UPDATE: A day later, the spot has more than 50 million views and counting.

Here’s the runaway viral commercial of the week on Facebook—an Uncle Drew-style spot created by Thrillist for Smith & Forge hard cider.

The three-and-a-half-minute spot shows CrossFit Games competitor Kenneth Leverich done up in elaborate makeup to look like an 84-year-old man—and crashing Muscle Beach to show those young whippersnapper weightlifters a thing or two.

The ad, which has 50 million views and counting, was conceived and produced by Thrillist’s in-house video team. It’s part of a campaign titled Thrillist and Smith & Forge Present Hard Won, which has included a six-part sponsored content series.

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