Category Archives for Curated

New Report Shows Personal Updates Still Declining on Facebook, but Engagement Rising

In April last year, a report published by The Information highlighted a rising problem at Facebook – people weren’t sharing as many personal updates as they used to. Data obtained by The Information suggested the sharing of personal posts – people’s own thoughts and photos – declined by 21% between mid-2014 and mid-2015, which inspired […]

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3 Ways to Optimize Your Video Advertising Strategy on Facebook

Finally! You can now make real money using Facebook videos. This mega-platform is clearly taking video seriously as an advertising resource — as it should. Historically, Facebook videos have been free of advertisements; but then came last year’s announcement that pre-roll ads would play before videos within Facebook’s Audience Network. And that started brands exploring […]

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